Support Your Team in Style
Whether you're a die-hard fan looking to represent your team or simply shopping for the perfect gift, buying an authentic NFL jersey is an investment worth making. With so many options available both online and in stores, knowing where to buy licensed NFL jerseys can save you money and ensure you're getting a quality product that will last.
Top Places to Buy Authentic NFL Jerseys
Official NFL Shop
The NFL Shop is the league's official retail destination and offers the most comprehensive selection of licensed merchandise. As the primary source for authentic gear, it guarantees that every jersey meets the league's strict quality standards. You'll find current player jerseys, throwback designs, limited edition releases and custom options that allow you to personalize jerseys with your name and favorite number. The website frequently runs promotions and offers exclusive items you won't find anywhere else.
Fanatics
Fanatics has become one of the largest sports merchandise retailers in the world and serves as an official partner of the NFL. Their extensive inventory includes jerseys from all 32 teams in various styles including game jerseys, limited jerseys and elite versions. Fanatics often provides competitive pricing and runs seasonal sales that make authentic jerseys more affordable. Their mobile app and website offer user-friendly shopping experiences with detailed product descriptions and sizing guides.
Major Sporting Goods Retailers
Established sporting goods chains like Dick's Sporting Goods, Sports Authority and Modell's carry extensive selections of licensed NFL merchandise. These retailers often have physical locations where you can try on jerseys for proper fit before purchasing. They typically stock popular players and teams while offering both online and in-store shopping options. Many of these stores price-match competitors and offer loyalty programs that provide additional savings.
Department Stores and Big Box Retailers
Major department stores such as Macy's, Kohl's and Target carry licensed NFL apparel during football season. While their selections may be more limited compared to specialty sports retailers, they often offer competitive prices and frequent sales. Big box retailers like Walmart and Costco also stock authentic jerseys, sometimes offering bulk purchasing options or exclusive bundle deals.
Official Team Websites
Each NFL team has its own official website with a dedicated merchandise section. Shopping directly from team sites ensures authenticity and often provides access to exclusive team-specific designs and limited edition items. Many teams offer unique colorways, special event jerseys and vintage collections that celebrate franchise history. These sites frequently feature player-worn jerseys and game-used equipment for collectors seeking one-of-a-kind items.
How to Identify Authentic vs. Counterfeit Jerseys
Official Licensing Tags and Holograms
Authentic NFL jerseys feature specific licensing tags that indicate official approval from the league. Look for holographic NFL shield logos, Nike swoosh symbols (as Nike is the current official uniform supplier) and official team logos with proper trademark symbols. These elements should appear crisp and well-defined, not blurred or poorly reproduced.
Quality of Materials and Construction
Licensed jerseys use high-quality fabrics designed for durability and comfort. Authentic jerseys feature reinforced stitching, properly aligned seams and materials that feel substantial yet breathable. Counterfeit jerseys often use cheaper materials that feel thin or rough and may have crooked stitching or misaligned elements.
Price Considerations
While everyone loves a good deal, prices that seem too good to be true usually are. Authentic NFL jerseys typically retail between $100-$400 depending on the style and customization options. Be wary of jerseys priced significantly below market value, especially from unknown sellers or unverified websites.
Packaging and Documentation
Official jerseys come with proper packaging that includes official tags, care instructions and authenticity certificates when applicable. The packaging should feature official NFL branding and provide clear product information including washing instructions and material composition.
Other Licensed NFL Merchandise Worth Considering
Hats and Headwear
Official NFL caps, beanies and visors allow fans to show team pride while protecting themselves from the elements. New Era serves as the official cap provider and offers fitted, snapback and adjustable options in various styles and colors.
T-shirts and Casual Wear
Licensed t-shirts, hoodies, polo shirts and casual jackets provide comfortable alternatives to jerseys while still displaying team loyalty. These items often cost less than jerseys while offering versatility for everyday wear.
Accessories and Collectibles
From officially licensed keychains and wallets to autographed memorabilia and trading cards, the NFL merchandise ecosystem extends far beyond apparel. Many fans enjoy collecting items like bobbleheads, mini helmets and commemorative coins that celebrate their favorite teams and players.
Home and Office Items
Licensed home decor includes team-branded bedding, curtains, rugs and furniture that allow fans to showcase their allegiance throughout their living spaces. Office accessories like mouse pads, desk organizers and wall art help fans represent their teams in professional environments.
Now that you know where to buy licensed NFL jerseys, you can grab your favorite team's apparel and get ready to watch all their games!